The Grange League Federation, (G.L.F.), a farmer purchasing and marketing cooperative, found it difficult to market their products to the consumer at a satisfactory price. They owned flour mills, canneries and egg auctions, but felt there was one link in the chain to consumers that was not filled; retail stores.
A group of G.L.F associates, led by H.E. Babcock, founder of G.L.F., proposed a separate marketing corporation to achieve what he called "across the board marketing." On August 29, 1941, the first meeting of the Board of Directors of Cooperative P&C Markets, Inc., was held at Bibbens Hall, Ithaca, New York. The "P" and "C" in the name stood for Producers and Consumers to recognize the commitment to both of these groups.
Their idea became reality on January 21, 1942, with the opening of a retail supermarket in Batavia, New York. At this time there were food stores, but few self-service supermarkets, and the opening was an exciting event. From that day P&C has grown and thrived, proving the associates beliefs well founded, and this year celebrates 65 Years of serving the public by connecting producers and consumers.